This project title ‘negotiated brief’ was to support my degree during my final year at university. My project was based on recruiting Thai women and girls who live in Thailand to train in Muay Thai.
The creative challenge was to find a way to reach into the homes of Thai families in poverty in rural areas. Without access to modern technological advertising alongside the uncertainty of them being able to read Thai I needed to keep the campaign very visual within its print format message.
Kaewmala Muay Thai is the gym which sponsor females for muay Thai training. I designed the gyms logo along with the brand guidelines.
The project was exhibited at the Apex in Bury St Edmunds, Suffolk.
